While the tech world is enamored with seed and VC funding, mom-and-pop small businesses typically don’t have the luxury of deep pockets. Most American small businesses, says Stephen Roginson, are built on a dream and elbow grease.
He says this as he sands countertops, demolishes walls and installs flooring in his soon-to-open Detroit nanobrewery, Batch Brewing Company. As Roginson perfects the infrastructure of his hoppy dream, neighbors trickle past the front door, teeming with excitement toward the area’s newest venture. But until doors and taps open, he has to find creative ways to keep potential customers engaged with his product. Watch the video above to see how Roginson balances brand-building with a stressful buildout. Read more…
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