TORONTO — In terms of getting social media buzz out of the Toronto International Film Festival, it helps to go early. Having Robert Downey Jr. in your film doesn’t hurt, either.
Downey Jr.’s drama The Judge, which opened at the festival on Sept. 4, not only enjoyed the most social media volume overall, but got the biggest bounce from pre-festival levels to midweek, according to data provided to Mashable by social listening and analytics firm Fizziology
Benedict Cumberbatch’s turn as Alan Turing, British breaker of wartime Nazi encryption device Enigma, drove the conversation around The Imitation Game, which had the second-most overall volume from conversations on Twitter, Facebook and other social platforms in the span between Sept. 4 and Sept. 9. Read more…
via Mashable http://ift.tt/1sAWon3