Microsoft to Phase Out Nokia Brand, According to Leaked Document

Nokia-925-charging-cases-002

Microsoft is planning to phase out the use of its Nokia and Windows Phone brands for marketing purposes in favor of Lumia, according to a company document leaked on Wednesday.

The internal memo was first acquired by GeeksOnGadgets and confirmed by The Verge. The changes are set to take affect during the upcoming holiday campaign for its phones

“As part of our phased transition, we will drop the manufacturer name from product references during the Holiday campaign,” the document reads.

Windows Phone will simply be Windows, with Lumia used as the branding for models. Microsoft reps could not be reached for comment. Read more…

More about Microsoft, Nokia, Tech, Gadgets, and Mobile

via Mashable http://ift.tt/WVDhrg

Jason Abbruzzese

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s