The state of the mobile market is in flux. This we knew.
But a new report from Adobe, which analyzed more than 10,000 visits to U.S. websites and apps, highlights just how important it is for Apple to adopt larger iPhone screens. The report also came with some big lessons for companies looking to leverage social media advertising into revenue: Namely, don’t forget about Tumblr.
Adobe’s 2014 Mobile Benchmark report examined trends in users’ browsing and buying habits, as well as what kinds of devices are being used. It had two important takeaways on the matter: Apple needs an iPhone with a larger screen to stay competitive, and Tumblr‘s mobile users outspend those of Facebook, Twitter and Pinterest Read more…
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