Why It’s So Hard to Design New Emoji


Emoji. There are just never enough

The little, colorful pictograms were born in Japan in the late 1990s. Though they grew in popularity, for awhile it was impossible for people outside of the country to use the images. They needed a new coding system, one that enabled all kinds of programs to universally read emoji the same way

That’s where the Unicode Consortium stepped in. The non-profit organization created a global standard for coding the characters. That’s why you and someone in Japan can both see emojis on your smartphones in almost the same way

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Yohana Desta


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