Cortana Makes Siri Insecure in New Windows Phone Ad

Cortana-siri

Cortana, Microsoft‘s voice-based intelligent personal assistant, comes off as a bit of a mean girl in Microsoft’s latest ad.

The spot, like a previous one Microsoft introduced in July, contrasts Cortana with Apple’s Siri, illustrating where the latter falls short. The ad starts with a simulated iPhone 5S peering into a mirror singing “I Feel Pretty” from West Side Story. An HTC One M8 for Windows interrupts overshadowing the iPhone with its bigger screen and sleek design

“But I’m more than just a pretty face,” Siri states, rather pathetically. “Me too,” answers Cortana. “I can check your calendar, then traffic to help you make your mani-pedi on time.” Read more…

More about Advertising, Siri, Business, Marketing, and Cortana

via Mashable http://ift.tt/1pEmDcr

Todd Wasserman

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s