Cortana Makes Siri Insecure in New Windows Phone Ad


Cortana, Microsoft‘s voice-based intelligent personal assistant, comes off as a bit of a mean girl in Microsoft’s latest ad.

The spot, like a previous one Microsoft introduced in July, contrasts Cortana with Apple’s Siri, illustrating where the latter falls short. The ad starts with a simulated iPhone 5S peering into a mirror singing “I Feel Pretty” from West Side Story. An HTC One M8 for Windows interrupts overshadowing the iPhone with its bigger screen and sleek design

“But I’m more than just a pretty face,” Siri states, rather pathetically. “Me too,” answers Cortana. “I can check your calendar, then traffic to help you make your mani-pedi on time.” Read more…

More about Advertising, Siri, Business, Marketing, and Cortana

via Mashable

Todd Wasserman


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