The ALS Association announced on Friday that it had surpassed a significant benchmark: It has raked in more than $100 million from funds donated throughout the duration of the challenge.
The figure dwarfs virtually any fundraising effort that ALSA has conducted before. Donations for a given year usually total $64 million, according to the ALSA. It has almost doubled that figure in 30 day, from July 29 to Aug. 29.
More surprising, perhaps, is that the ALSA didn’t even launch the challenge. It began as a grassroots effort by Pete Frates, a 29 year-old Massachusetts man and athlete who has lived with ALS since 2012 and Jeanette Senerchia of upstate New York, whose husband, Anthony Senerchia, has had the disase for over a decade. When she posted her own Ice Bucket Challenge on Facebook, it triggered something on the social network and soon 1,000 people across the country were dumping buckets of ice water on their heads. Senerchia’s act inspired Pat Quinn. Diagnosed earlier this year at 30, the Yonkers, NY, native got 50 of his friends to also take the challenge, and may have sparked itse viral nature by having each one of them also nominate three friends to pour buckets of ice on their heads or donate $100 to the battle against ALS. Read more…
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