To Kiss or Not to Kiss: How Culture Affects Business in Latin America

Greetings

In Latin America, kisses on the cheek are natural, cultural accompaniments to almost all salutations and farewells

Cheek kissing is a way of showing familiarity and respect, even when people are not well acquainted with each other. However, each Latin American (LatAm) country has its own particular (largely unwritten) rules of conduct when it comes to this piece of etiquette, and applying Chilean greeting rules when meeting a colleague in Brazil or a business prospect in Argentina may cause the unwitting transgressor a good deal of embarrassment, not to mention a squandered potential client Read more…

To kiss or not to kiss? A guide to greetings by region

More about Latin America, Business, and Brandspeak

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