David Fincher’s Gap Ads Are Black and White and Enigmatic All Over

Gap

David Fincher, best known for his obsessive and meticulous direction of The Social Network, Zodiac and Fight Club, has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic.

The four ads, which roll out this week, complement a print campaign the retailer launched in mid-August themed “Dress Normal” that features Anjelica Huston, Elisabeth Moss and The Wire‘s Michael K. Williams, among others

Seth Farbman, Gap’s global CMO, told Mashable that the tagline was meant to be a “gentle provocation, in a way” and are designed to connected with Gen Yers who are “pushing back on some of the chaos” in their lives, some of which is driven by technology. “In the fashion world, there’s a trend and a conversation around this idea that’s called normcore,’ he said. “I’m sort of edified in a way to see that there’s a fashion trend that is more extreme but recognizes this same truth. We’re not normcore, but we’re seeing this same truth.” Read more…

More about Business and Advertising

via Mashable http://ift.tt/1qCzDhp

Todd Wasserman

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s